If you’re making decisions about content management solutions, whether at the enterprise level or looking for Web content management, you already know you have an ever-expanding list of options to pick from. You can choose from Software as a Service options, open-source deployments or shared services – if you don’t choose on-premise as your model. It’s likely that your content management solutions may involve a combination of these methods, instead of one sole solution. You may also see that content management solutions are becoming more focused and streamlined, shifting away from a “one size” philosophy.
For managing your Web content, you’ll see web content management software does more as you compare vendors. Expect to see more performance for analytics and optimizing your site in searches, as well as new tools for enhanced social media integration and management. As you formulate your content management solutions to meet the needs of digital asset management as well, you may realize that one repository won’t solve your needs. You may want to look for a mixture of architectures so that you can accomplish real-time tasks, draw on historical data and capture the resources from documents or records in draft-format.
More Content Management Solutions for Unstructured Data
As content management systems become more specialized and less single-approach based, expect to see greater security considerations for your organization’s data and more abilities for vendors to offer tools that are appropriate for several types of business disciplines. As unstructured data and structured data reach your organization from more formats than ever before, you’ll also need content management solutions that help you set aside the data that’s of lesser-value and make the most of managing your critical and more important data.
You may not be surprised to find that social media-based data and email have become more important tools for customer analysis than before, and are being utilized as historical data and to help make business predictions.
Web Content Maximization
For focusing in on Web content management solutions, explore vendors like Autonomy. Its interwoven Web Content Management solution simplifies the complete process of managing your message to your customers (your Web content) via multiple sites, portals, extranets or intranets. Captured within the strategy are also site authoring functions, design, deployment processes for applications, analytics and testing.
Nuances That Make Content Management Solutions, Into Solutions
Content management solutions like Autonomy are making it easy for you to know which type of Web page design and layout resonates best with your customers, and how you can help your buyers land on the exact pages they want. With customized search marketing tools, you’ll also get better Web search results. With automated coding, content and deployment configuration features, you’ll also save time, handle compliance smoothly and get to your buyers faster.
Content Management Is Still About People
Don’t lose sight of something very important as you consider your content management solutions – content management is still about people. People are the source for your data, and you must maintain strong relationships, quality content and high levels of trust for any content management solution to work. Content management solutions are capturing this reality in new ways, especially surrounding allowing for more simultaneous and collaborative data-sharing so that the customer is better understood and has a more positive experience.
Make Your Content Work For You
OpenText is recognized as a leader in content management solutions because it can help your organization improve collaboration with your buyers and your staff, while adding value to your social media strategies and improving your overall business intelligence. As you make better and more solid business decisions because you can access the total picture of your content, you may find that you’re also building new revenue streams from places you’ve never built before. Essentially, with these types of vendors, your content works for you rather than the other way around.
The OpenText ECM Suite, for example, creates community workspaces, new discussion forums and other tools for collaboration in real-time – while it also makes process management more streamlined and easier, impacting the forms you use for workflow, reporting process and signatures. At the same time, OpenText is among content management solutions that utilize Web crawling technology and advanced searching tools to help you fetch and utilize customer data faster than ever.
You’re Free To Be Found
Ultimately, more advanced and streamlined content management solutions are setting you free—free from overburdening your IT staff, free from designs and messages that don’t reach customers, and free from the burden of organizing and capturing unstructured data from multiple formats. As a data manager, you can seek and then find the information you’re looking for to make decisions. Your customer can also seek your services and then find them, and find them again and again.