Content management is about a collection – your collection. Years ago, you may have collected stamps, coins or baseball cards, learning to manage and catalog them in your own style. Today, as a leader in your organization, you need content management technology to help you manage and organize your most important collection – your organization’s business and customer data.
It’s Not New, but Reflecting Trends
Your organization’s content management technology solution can manage the documents, reports, market research, business contacts and customer data you’re using on a daily basis, arranging it all in a smooth format that allows multiple users to benefit from it simultaneously. It’s not a new discipline, but there are some new trends that may influence your content management solution decisions.
Doing More with Fewer Resources
Your IT staff may have this phrase as its mantra, and you wouldn’t be alone. IT teams are being asked to manage more data, across more platforms, for more users and in less time than ever. Content management technology is designed to make this task easier and more efficient. One of the industry leaders making its mark in content management technology is Dell, offering a portfolio approach to content management systems that can free up time for your IT staff to help in new strategic areas instead of immediate problem-solving.
One View, Total Knowledge – The Key to Content Management Technology
For example, the Dell Compellent Storage Center protects you from data loss and helps reduce the risks of downtime in an enterprise content management technology solution. Everyone on your team and across your divisions can access and share information stored with this solution, from all servers, and the storage is virtualized at the drive level to maximize efficiency. Using real-time technology, data you don’t access very often gets shifted to drives that cost less, while your active data stays on the drives with highest performance.
Move Data and Rearrange, Without Interruptions
Agility is also among content management technology trends, and products like Dell deliver by giving you scalability without sacrificing interruptions in service. You can also modify your system’s functionality and boost capacity without interruptions. Your complete infrastructure for storage is unified with built-in functions, saving you precious time and effort. Using a cloud-based, on-demand infrastructure, products like Dell give you the ability to move volumes of data between storage arrays or various data centers effortlessly.
Fetch It, Faster
Some of the core challenges you may be looking for content management technology to help you solve include being able to quickly retrieve and analyze electronic documents that may be unstructured and unmanaged. You may be spending too long looking for specific bits of information in emails and other files, and you may also be concerned about the ways you can protect this data in multiple formats. Look for partnerships among major vendors to help you solve challenges faster, such as Dell and StoredIQ, for one.
Enterprise-Level Solutions in Content Management Technology
More organizations are turning to enterprise-level solutions for their content management technology. Sometimes referred to as ECM, you can think of this as a system to coordinate and organize all of your unstructured data, regardless of its location and its format. This could include social media interactions with your product or services. One of the keys to content management technology that accomplishes the organization of unstructured data is allowing a common platform that sets the foundation for expert-level collaboration, in real-time and in-context. In this type of setting, data can be retrieved and maximized across channels and you’ll see the impacts on your productivity.
A Leader in Action
Oracle may stand out in your research as a leader for content management technology at the enterprise level. For example, Oracle’s Fusion Middleware 11g is one of the top-rated tools on the market because it allows you to establish and deploy agile business applications while making the most of your IT skills. Some of the elements that help Fusion stand out are its ability to make paper processes faster and cut back on the amount of document storage you need, while also unifying the content creation of your data such as documents, web content and digital resources. Support comes out-of-the-box, another bonus of this content management technology tool that continues to win awards.
Content management technology, as you’re likely to find, is improving – and so is your ability to manage and maximize complex sets of data to create higher revenues.