Box.net announced a $15 million financial acquisition on Series C funding. The cloud-based content management system (CMS) provider has accumulated a total of $29.5 million in funding thus far.
Box.net has shown steady growth in the cloud CMS segment, since its launch in 2005. The company boasts more than 4 million users and an impressive number of businesses using their application.
Box.net isn’t shy to name who they see as their main competitor either. Watch out Microsoft SharePoint, Box.net challenges you to an all out cloud-storage battle. The first stone has been cast, as Box has launched their anti-SharePoint ad campaign.
So what edge does Box.net have on its competitor? The company’s CEO Aaron Levie seems to think that Box’s success lies in the social, collaborative nature of Box and the interconnectivity of the application across various platforms and devices. Levie dubs the strategy as the “consumerification of the enterprise.”
Box is ‘consumerifying’ their product through collaborative integration with several enterprise applications including Google Apps Marketplace, Salesforce.com, and LinkedIn. Box.net is also taking the fight to the mobile technology sphere, by launching an iPhone and iPad cloud-storage application. The company’s not just focusing their attention on the Apple crowd either; an Android app is currently in the works.
CM Blog is excited to see the showdown take place between the cloud CMS platforms. And as always, we are excited to see more companies focus on adding social features to their business solution applications.
Box.net announced a $15 million financial acquisition on Series C funding today. The cloud-based content management system (CMS) provider has accumulated a total of $29.5 million in funding thus far.So what edge does Box.net have on its competitor? The company’s CEO Aaron Levie seems to think that Box’s success lies in the social, collaborative nature of Box and the interconnectivity of the application across various platforms and devices. Levie dubs the strategy as the “consumerification of the enterprise.”