Who they are

Percussion is the provider of The Percussion Approach, a combination of the Percussion CM System with solutions and services that have a singular focus: driving business results through multiple online channels including websites, intranets, blogs, and mobile devices.  The Percussion Approach allows marketers and line-of-business owners to create, analyze, and change online content as they pursue the stuff that really matters – revenue, membership, or leads.

What they do

The Percussion CM System and solutions provide all the commonly found features of a CMS, such as globalization, workflow, and templating. But the real strength of company’s products are in the Community Marketing, Personalization, and Analytics Solutions that enable organizations to participate in the conversation economy, deliver dynamic content to each visitor, automate changes, and measure the impact of those changes on their business.

Satisfied Customers

Hotwire.com, Armstrong, Virginia Tech University, BGSU, First Data, Autotrader.com, Fox Chase Cancer Center, Motley Fool, World Wildlife Fund, Vegas.com, U.S. Department of State

Content Management Product(s)

• Percussion CM System
• Percussion Personalization Solution
• Percussion Community Marketing Solution
• Percussion Analytics Solution

Product Key Features

• Focused on the marketer: Where competitor’s products focus on “keeping websites up to date,” Percussion provides the marketer unmatched agility to enact change throughout their web presence with a wide range of online capabilities, all focused on improving measurable results.
• Intuitive, streamlined UI: Marketers work within a purpose-built browser interface to not only create, manage and publish copy and rich media across multiple channels, but to replace and rearrange layout and dynamic presentation quickly across the entire Web presence.
• IT Freedom: Percussion’s CM System is designed for rapid change at any level – including copy, page layout and presentation – without the need for IT involvement.
• Open and future-proof: Percussion’s innovative “loosely coupled architecture” provides organizations a range of how tightly or loosely they separate the content management server component from online interaction components. Companies choose only the pieces they want to use out of the box, and then freely combine them with existing and third-party applications for cross-platform performance.

Content Management Technology

Platform Neutral: Based on technology standards such as Web services, Java, XML, Ajax, Velocity, and Eclipse, enabling developers to work in and use a wide variety of environments. End user interface fully supports Mac/Safari, Firefox, Chrome and other browsers in addition to Windows/IE.

Bottom Line

Percussion was named to both KMWorld’s “100 Companies that Matter in Knowledge Management” and EContent Magazine’s “100 Companies that Matter Most” in the digital content industry for five consecutive years and has received a number of other accolades including a Best of AIIM Award and a Codie Award for “Best Content Management Solution